The trade body for the UK investment industry has launched a new campaign to promote diversity in the workforce of asset managers.
The Investment Association kicked off its new campaign with a video aimed at challenging the stereotypes of what a typical worker at an asset manager would look like and is inviting companies from the accounting, fintech and legal industry to join its newly expanded Investment 20/20 programme.
The programme is in keeping with UN Sustainable Development Goals five and 10 on improving gender disparities and reducing inequality.
In a media statement announcing the new campaign, Chris Cummings, Chief Executive of Investment Association, said greater diversity is at the “heart of the industry” and noted the importance of ensuring careers in asset management had broad appeal.
He added: “By expanding Investment20/20’s reach to firms who partner with our industry, we will ensure we attract tomorrow’s talented workforce, from all backgrounds, to our industry. Together we can change the perception of our sector.”
Investment 20/20 was launched five years ago and has brought 1,300 trainees into the asset management industry from a variety of backgrounds. The trade group said that 74% of those who entered the programme as a trainee are now permanently employed across nearly 40 fund firms.
Karis Stander, managing director of Investment 20/20 said: “We know that young people’s perception of the financial services sector often doesn’t match the reality. This perception has to change.
“Our thought-provoking and fun video released today showcases the industry’s workforce, breaks down the misconceptions and stereotypes about our industry, and we hope will raise greater awareness of the potential career opportunities in our industry.”