Best B Haviour: Inspirational element of working with companies that care

Coutts' CEO Peter Flavel shares the firm's work on governance and business impact assessments

The Best B Haviour video series is brought to you by ESG Clarity and a coalition of B Corp certified businesses to encourage better governance within financial services.

Last year, Bonhill titles ESG Clarity, DiversityQ, Portfolio Adviser, International Adviser and Expert Investor responded to industry events surrounding treatment of customers and stakeholders with the Campaign for Better Governance, and meanwhile at COP26, a coalition of B Corps companies came together to issue a call to action to financial services to implement tighter and deeper corporate governance frameworks. As a result of this shared ambition, Best B Haviour was formed.

Over the next few weeks, ESG Clarity will interview the CEOs and senior management of B Corps companies discussing the importance of the campaigns, shareholder versus stakeholder centrism and internal governance.

In this episode, ESG Clarity’s global head of ESG insight Natalie Kenway speaks to Peter Flavel, CEO at Coutts.

He discusses how assisting a client firm in becoming B Corp Certified led to Coutts being inspired to signing up. He explains how business impact assessments (BIAs) and changing articles of association can assist firms.

See also: – Coutts advances ESG efforts

He tells listeners about the “inspirational element of working with companies that care and wanting to do the right thing by all staff” and why it is important to look at companies in this way to retain young talent.

He also talks about Coutts’ governance structure and the work it is doing across the five areas of the the BIA, and why it is spending more time focusing on supply chains who, he hopes, will join them on the B Corps journey.


Natalie Kenway

Natalie is editor in chief at MA Financial covering ESG Clarity, Portfolio Adviser and International Adviser. She was previously global head of ESG insight for ESG Clarity and has been an investment journalist...