Using correct pronouns crucial in shaping business and society

Inclusive language fosters an environment of respect, dignity and validation

In today’s ever-evolving society, the significance of inclusive language and pronouns cannot be overstated.

Language serves as a powerful tool for communication and social interaction, shaping the way individuals perceive and relate to the world around them. Inclusive language and the utilisation of appropriate pronouns play a crucial role in fostering an environment of respect, dignity and validation for all individuals, especially for those within marginalised communities.

Respect and recognition of identity

Inclusive language acknowledges and respects the diversity of identities that exist within our communities.

It’s a fundamental aspect of recognising and affirming an individual’s gender identity, ensuring people are addressed in a manner that aligns with how they perceive themselves. Using the correct pronouns demonstrates acknowledgment and respect for a person’s self-identified gender, fostering a sense of validation and inclusivity.

Top tip: Don’t ever assume someone’s gender, and instead refer to the person using pronouns they/them/theirs until you have it confirmed.

See also: – MPs call for ESG investing to tackle ‘persistent’ gender inequality

Creating safe spaces

Incorporating inclusive language and pronouns contributes to the creation of safe and welcoming spaces and working environments.

It helps cultivate environments where individuals feel accepted and valued, thereby promoting mental wellbeing. When people are addressed using the correct pronouns and inclusive language, it can significantly reduce the anxiety and stress that can arise from mis-gendering or exclusion, particularly for transgender and non-binary individuals.

Top tip: When addressing an audience, instead of saying ‘ladies and gentlemen’, use ‘all’, ‘everyone’ or ‘folks’ instead.

Promoting diversity

Inclusive language also plays a crucial role in promoting diversity and equality. It reflects an understanding and acknowledgment of the vast spectrum of gender identities, sexuality, race, ethnicity, religion and by experiences. By incorporating inclusive language practices, it emphasises the importance of embracing differences and fostering equality for all individuals.

Top tip: Instead of using the terminology of a Christmas party, why not call it an end-of-year celebration? This is more inclusive of those who do not celebrate this holiday.

Challenging stereotypes

The use of inclusive language also plays a part in challenging stereotypes and discriminatory attitudes. It combats preconceived notions and traditional norms, helping to dismantle the biases that perpetuate discrimination. In turn, this creates a more inclusive and diverse societal fabric, fostering a culture of acceptance and understanding.

Top tip: In the UK, we are brought up to think that not making eye contact is rude. However, in some cultures this is perfectly normal and a sign of respect to look away, turn their eyes to the floor and so forth, don’t assume someone is being rude to you.

Ethical considerations

In some regions, there are legal and ethical considerations regarding the use of correct pronouns and inclusive language.

Legislation, workplace policies and ethical guidelines in various institutions emphasise the importance of respecting an individual’s gender identity and using appropriate language. Adhering to these policies not only ensures legal compliance but also reflects ethical responsibility and commitment to inclusivity.

Top tip: Think about how your workplace can introduce a transitioning at work policy. Or policies where religions that do not celebrate Easter, for example, can take an alternative off instead.


Incorporating inclusive language promotes education and awareness about gender diversity. It encourages discussions about the importance of respecting diverse gender identities, allowing people to have more knowledgeable and become a more accepting society. It enables individuals to learn and adapt to the evolving language and societal norms related to gender inclusivity.

Top tip: Consider asking a non-binary speaker to come in and run a talk on pronouns to educate your workforce.

Inclusivity plays a significant role in making businesses more profitable, enhance employee morale, productivity and creativity. Inclusive language and the use of correct pronouns are vital in shaping a society that values and respects the diversity of everyone.