SDG #16: Promote peace and justice. Conflict, insecurity and limited access to justice stand in the way of sustainable development, and in 2019, a record 75.5 million people were fleeing war, persecution and conflict. Entrepreneur George Taylor, after a particularly tragic gang-related shooting, decided to try to instill peace in his community – and beyond. In 2017, Taylor created TRU Colors, a for-profit brewery in Wilmington, North Carolina, that employs rival gang members. He and TRU Colors community manager Ant describe how the brewery makes the firm’s social mission of preventing violence economically sustainable.
In this episode you’ll hear:
- How a for-profit company supports TRU Color’s social mission of reducing violence.
- What George Taylor learned about why individuals join gangs and how he gained the trust of gang members over time.
- Why it’s so important for TRU Colors to be a national brand if it wants to help promote peace.
- When and where you can buy TRU Colors premiere launch, TRU Lite.
- How it feels to have someone offer an economic opportunity instead of violence .
Related video: The story of TRU Colors
George Taylor is the CEO of TRU Colors and a successful entrepreneur with 30 years of experience.
Anthony Brumm (Bhig Ant Shaka) is Community Manager at TRU Colors.